chapter 4

IDCS: eBusiness (Part Time)

monday, MAY 7, 2012

Test 1 : Chapter 1- 4

Question 1:

Select a retail store with which you are familiar that has aWeb site on which it sells products or services similar to those in its physical retail stores.

Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experiences in the physical store and review of the Web site, write a 200 word evaluation of the company’s touch point consistency.

Dee Jay Home Video was founded in 1986. With a commitment to provide quality services for home Video Entertainment. Today, Dee Jay Home Video has five(5) branched catered sales & services from a range of DVD(Movies and Games) B/Ray (Movies) to Electronic Games Player with accessories, Hand Phones with accessories, Computers with accessories, Digital Cameras with accessories, Handy Cam with accessories and AVA Facilities with accessories etc.

The founder is respected with a proven tack record of successfully Home Enterteinment and IT enterprises. He is highly motivated and successful person brings a unique peron quality and personal expertise to the company.

At Gadong, other than selling VCD,DVD Dee Jay Home Video was also introduced the new product by selling electronic games and hand phones. This area is now became the main Town where most of the businessman move to this area. Selling hand phones and electronic games were also very challenging. In order to survive in this kind of business Dee Jay Home Video must ready to complete with them strongly and patiently.

 Most of the hand-phones nowadays provide the high technology facilities such as WiFi, 3G/UMTS network, Microsoft Window, Bluetooth and etc. From the Dee Jay website we can check for the latest phone, computers etc in store. It is easier and save time. Also from internet we can compare the price between one shop to another.

Question 2

What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

With the  commercialization  of  the  internet,  everyone  can  know what the latest product or services that  offered  from  the  website. From  internet  also it is  easier to access  anytime  and anywhere for the customer convenience.

Question 3

Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices(such as iPad or mobile phones) in the near future. Write one paragraph for each services in which you outline the profit potential and risk of losses for each.

BIBD ON-LINE – With an internet banking account customer can quickly check account details and transaction history. Customer can also check their credit card outstanding and available limit etc. No more long queue just to check it and no more rushing to the bank for it. But the disadvantage is when BIBD don’t updated their website regularly and also when the system is down, this will disappoint the customer to do on line banking.

DST – are a diverse group providing mobile services, broadband, broadcasting and content. Datastream Technology Sdn Bhd is the Holding company that supports the Group subsidiarie’s operations. DST’s 2G, 2.5G and 3.5G in providing Mobile Broadband on HSPA Broadband network capable of supporting download speeds of up to 14.4 Mbps. It has reached another milestone in providing Blackberry service. DST also provides mobile portal services for its customers. DST prides itself with over 400 thousand customer’s and with over 700 DST Group employees. But there are some disadvantages, that is when DST don’t have network coverage and when they charged too high on the bill for the PRIMA USER especially  from roaming services and internet usage.

Question 4:

In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

Customer centric website design involves creating a commercial website that meets the wants and needs of a business’s customers and prospects. An effective customer centric design process requires the creator to put themselves in the customer’s place to develop a site that is user-friendly, while providing all the information needed to make a buying decision. Customer centric websites provide a number of key business benefits. A customer centric website leads to ease of use. The site should be clearly organized, easy to navigate and not bog down the user with needless information that confuses or distracts them. Organize the sited so that it contains clearly labeled categories and include easy-to-find links or buttons for each category on every page. A disorganized site leads to frustration and could cause a customer to move on to your competitor’s sites.

A customer centric website facilitates the process of problem or complaints resolution, which enhances the reputation of the company. Installing features such as a comprehensive “Frequently asked Questions” page allows the customers to find answers to many common questions in one location. A feedback form or dedicated customer service email address gives customers the opportunity to voice their concerns in a way to provide a quick response. Live chats allow customers in mind serves as a type of silent salesperson for the products or services. By clearly stating the features and benefits of as a type of silent sales person for the products or services. By clearly stating the features and benefits of what their selling, customers gain an understanding of the value of doing business. Clear and concise product descriptions/ photos, videos and virtual tours demonstrating the products in a action give customers the chance to get to know the product without having to see it in person.

Some people may be reluctant to purchase products over the internet, especially if they are not familiar with the company. A customer centric site allows to overcome customer apprehension by providing detailed information about the company. Home page and “About Us” page give athe chance to outline the background and company’s history and provide photos and biographies of key players in organization. Customers can discover that a legitimate company staffed by real people, which helps alleviate any concerns.

Question 5:

Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business.

Mass Media refers to all forms of media that are open to and accessible by the public. This includes newspapers, television, internet, magazines, radio etc. The advantage are can reach many people quickly and tell people about new ideas and services. Meanwhile the disadvantage are difficult to make specific to local community, fixed massage and can be easily misunderstood.

Personal contact means term used to describe reaching out to or being in touch with another person, business or entity. For example, a salesperson may contact another person or business for a potential sale. The advantage are let people know that they are interested about the product, to give chance to hear what is important in selling it and see if it is accomplished, and also can discuss face to face. The disadvantage are time management if not organized very well etc

Web also known as online marketing, Internet advertising, e Marketing (or e-Marketing), is the marketing of products or services over the Internet. The advantage are The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. The disadvantage are difficulty in attracting customers, difficulty in evaluating legitimacy of transaction, and also salespersons and customers are isolated.

 

As conclusion it's up to the seller to choose which is the best kind of method to sell the product. The seller could try all the method to see which one produce more profit. A good business is managed and well organized by a honest and motivated person to be success.